Setting up your B2B on Shopify
Save money on license fees, increase your wholesale revenue and solve the software headaches your reps report.
Run wholesale on the same Shopify backend as your DTC store. This free 31-page guide covers where Shopify fits in your B2B process, what you need to set it up properly, and how to get it right.
- A straight answer on whether Shopify B2B fits your business
- What Shopify does out of the box, and what needs custom work
- A step-by-step setup guide for your team, no Plus plan required
Written by James Kirkby, founder of Kirkby Consulting. From the team behind 100+ Shopify builds and the 7-figure B2B implementation at Slingshot Sports.
Get the free B2B setup guide
PDF, 31 pages. Sent straight to your inbox.
As featured in
- Guest lecturer at NYU
Who this guide is for
You already run your DTC store through Shopify and handle wholesale through a separate website, your ERP system or a marketplace like Faire.
For the decision maker
The first two sections help you decide whether Shopify is a good fit for your B2B.
For the team doing the setup
The remaining sections are hands-on implementation advice for the people setting up the Shopify store.
Why run your B2B through Shopify
If your DTC site already runs on Shopify, running B2B on the same backend has four advantages.
- 01
Fewer systems
You no longer need a separate B2B store with its own catalog, price lists and customer list. Everything is consolidated in Shopify.
- 02
Lower software costs
Once your dedicated B2B systems are gone, you can cancel their subscriptions. Many B2B systems charge per rep. Shopify does not, so cost stays flat as your sales team grows.
- 03
Simple integrations
Shopify integrates with all major ERP and CRM systems and 3PLs, and with the tools your B2B customers use to sell to their own customers. Shopify can become the central selling system across DTC and B2B.
- 04
Easier for reps and customers
Many B2B systems are clunky for reps and buyers. Shopify is built for online commerce, and you own the code, so you can add features specific to your business.
Why now
Shopify has opened its B2B functionality to all plans. It is no longer limited to Shopify Plus.
Plus still adds extras such as more price lists and pricing per customer. For 90% of companies, a lower plan is sufficient.
What's inside the guide
Extra functionality you can add to Shopify B2B with some custom code, for more wholesale sales and smoother order processing.
31-page PDF. Free.
Brands my team builds for
A sample of the DTC and B2B brands Kirkby Consulting builds and optimizes Shopify stores for.
Who wrote the guide
I'm James Kirkby. I run Kirkby Consulting, a Shopify development and growth agency for DTC and B2B brands doing 7 to 9 figures a year.
I'm an Official Shopify Partner and have worked with Shopify for 10 years. I have guest lectured at NYU, and my work has been featured in OMR and Business Insider.
The guide is based on the B2B setups my team has built. For Slingshot Sports we built the full Shopify B2B implementation described in the guide, and it brought in 7 figures of B2B revenue through Shopify in 2026.
- $50M+Incremental revenue generated for clients
- 10 yearsWorking with Shopify
- 100+Shopify stores built
What clients say
01 / 05
We have worked on a series of projects with James and his team, including a website refresh, SEO, B2B account handling in Shopify, and a custom configurator to handle the handoff with our ERP system. When we ask for something, he tells us plainly whether it can be done, and if he doesn't know, he figures it out fast. During go-live, his team worked many late nights and weekends with me to resolve problems as they came up. In my 20 years working with consultants, James is one of the best, period.
Want it set up for you?
If you want your B2B on Shopify done right, my team at Kirkby Consulting offers a complete done-for-you implementation to your exact specifications.
We do the basic B2B setup for you. Most of the value comes from custom functionality, and we can build every feature in the guide and adapt it to how your business sells.
We have 10+ years of Shopify experience and have built over 100 stores, including several fully custom B2B setups.
Book a call with my team
B2B revenue through Shopify in 2026 for Slingshot Sports, on the full B2B implementation described in the guide.
Read the Slingshot case studyQuestions
Do I need Shopify Plus to sell B2B on Shopify?
No. Shopify has opened its B2B features to all plans. Plus adds extras such as more price lists and pricing per customer, but for most companies a lower plan is enough.
Can one Shopify store run DTC and B2B?
Yes. Shopify B2B lets you run wholesale on the same backend as your DTC store, with its own catalogs, price lists and customer accounts.
Will Shopify B2B connect to our ERP?
Shopify integrates with all major ERP and CRM systems, as well as 3PLs. If a system has an API, my team can usually connect it.
Who is the guide for?
Brands that already run DTC on Shopify and handle wholesale through a separate website, their ERP or a marketplace like Faire. The first sections help the decision maker. The rest is hands-on setup advice for the team doing the work.
Is the guide free?
Yes. It is a 31-page PDF, sent straight to your inbox.
Who sends the email?
The guide comes from website@kirkbyconsulting.com, the address of my agency. If it has not arrived within a few minutes, check your spam or promotions folder.
Can you set it up for us?
Yes. My team at Kirkby Consulting does done-for-you Shopify B2B implementations. Book a call to talk it through.
Get the free B2B setup guide
31 pages on whether Shopify B2B fits your business, what works out of the box, and how to set it up. Sent straight to your inbox.